Essay
Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth.You plan to sell your product on an Internet site, which you will advertise on late night television.You are also hoping to obtain free publicity in men's fashion magazines.You are planning to sell a 15-ounce bottle for $24.99 plus $7.99 shipping and handling.Using the information provided, identify each element of your marketing mix.Identify the target market for your shampoo and explain how can you use relationship marketing to increase sales?
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The shampoo is the product element.The I...View Answer
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