Elements in a Marketing Plan Depend on Who the Audience

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would __________ while the marketing plan for an external audience, the marketing plan would __________.

A) be informally written; be formally written
B) contain specific financial details; give a broad general overview
C) point the direction for future marketing activities; function as a sales document
D) explain organization and structure; be sent to all individuals who would be affected by the plan
E) provide biographical information of key players; include financial projections