Elements in a Marketing Plan Depend on Who the Audience

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience would

A) give a broad general overview.
B) point the direction for future marketing activities.
C) be more informally written.
D) include the strategic plan/focus of the organization.
E) be directed to the people who would be affected by it.