Paradise Kitchens Inc

Multiple Choice

Paradise Kitchens Inc.uses the following font choices: Company Analysis and Customer Characteristics to indicate that

A) Customer Characteristics and Company Analysis are synonymous and can be used interchangeably.
B) Company Analysis is a subcategory of Customer Characteristics.
C) Customer Characteristics is a subcategory of Company Analysis.
D) Company Analysis is the name of a secondary source and Customer Characteristics refers to internally collected primary data.
E) Company Analysis is the formal marketing term and Customer Characteristics is the layman's term.