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    Strategic Management Study Set 2
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    Exam 6: Business-Level Strategy and the Industry Environment
  5. Question
    To Compete in the Fragmented Restaurant Industry, Red Lobster Corporation
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To Compete in the Fragmented Restaurant Industry, Red Lobster Corporation

Question 3

Question 3

Multiple Choice

To compete in the fragmented restaurant industry, Red Lobster Corporation built, and now operates hundreds of stores across the United States and Canada.Which of the following strategies is Red Lobster using ?


A) Acquisitions
B) Horizontal mergers
C) Franchising
D) Licensing
E) Chaining

Correct Answer:

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