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    Strategic Management Study Set 2
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    Exam 5: Building Competitive Advantage Through Business-Level Strategy
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    A Company That Follows the Strategy Customizes Its Offering to a Particular
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A Company That Follows the Strategy Customizes Its Offering to a Particular

Question 63

Question 63

Multiple Choice

A company that follows the strategy customizes its offering to a particular niche in order to outsell its rivals.


A) focused differentiation
B) broad low-cost
C) market standardization
D) rapid growth
E) stuck in the middle

Correct Answer:

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