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    Strategic Management Study Set 2
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    Exam 4: Building Competitive Advantage Through Functional-Level Strategy
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    If a Product Is to Be Properly Commercialized, There Must
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If a Product Is to Be Properly Commercialized, There Must

Question 7

Question 7

Multiple Choice

If a product is to be properly commercialized, there must be integration between:


A) research and development and marketing.
B) R&D and materials management.
C) marketing and materials management.
D) fmance and marketing.
E) marketing and after-sales support.

Correct Answer:

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