Multiple Choice
Which of the following is not a benefit of tight cross-functional integration among research and development (R&D) , production, and marketing?
A) New products are designed for ease of manufacture.
B) Development costs are kept in check.
C) Product development projects are driven by company innovations.
D) Time to market is minimized.
E) Customer needs are considered in the product development process.
Correct Answer:
Verified
Correct Answer:
Verified
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