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    Strategic Management Study Set 2
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    Exam 2: External Analysis: The Identification of Opportunities and Threats
  5. Question
    Market Segments Are Distinct Groups of Customers Within a Market
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Market Segments Are Distinct Groups of Customers Within a Market

Question 4

Question 4

True/False

Market segments are distinct groups of customers within a market that can be differentiated from each other on the basis of their individual attributes and specific demands.

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