In a First of Its Kind, a Multinational Tire Manufacturer

Multiple Choice

In a first of its kind, a multinational tire manufacturer, introduces a new range of premium tires that can handle extreme temperatures better at a higher price. The tires are designed keeping in mind the climatic conditions in the Middle East and products are marketed only in the Middle East. The manufacturer is pursuing ____.

A) a focused differentiation strategy
B) a focused low-cost strategy
C) a general differentiation strategy
D) a general low-cost strategy
E) both, a low-cost as well as a differentiation strategy