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A Marketing Manager Wants to Budget the Advertising for a New

Question 8

Multiple Choice

A marketing manager wants to budget the advertising for a new product launch.She is trying to determine the amount of money that her company can afford to spend on advertising this new product.Which criterion of decision-making is this marketing manager focusing?


A) Legality
B) Ethicalness
C) Economic feasibility
D) Practicality
E) Unbounded rationality

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