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A Store Manager Marks All Prices "25% Off," Then Scratches

Question 77

Multiple Choice

A store manager marks all prices "25% off," then scratches that out and marks them "50% off!" Although the prices are still rather high, customers buy products enthusiastically. This is an example of the __________ technique.


A) foot-in-the-door
B) that's-not-all
C) door-in-the-face
D) self-handicapping

Correct Answer:

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