Multiple Choice
Which foreign marketing strategy is characterized by niche companies that adapt their products to satisfy the high demands of differentiation and ignore economies of scale because integration is not very important?
A) Multi-domestic
B) International
C) Globalization
D) Transnational
Correct Answer:

Verified
Correct Answer:
Verified
Q1: A primary consideration for an MNC in
Q3: Which of the following strategies has the
Q7: Companies that pursue this strategy typically sell
Q10: Strategic management is required to keep track
Q16: The strategic planning process that helps a
Q30: What is the "BOP" and why is
Q36: According to the text, strategic planning helps
Q39: Opportunities to increase market share through increased
Q64: Typically, MNCs utilizing this approach to strategic
Q68: The approach to strategic formulation and implementation