Seven Cycles' Tagline, "One Bike

Multiple Choice

Seven Cycles' tagline, "One Bike. Yours." reflects the company's

A) reputation for customized detailing of the finest motorcycles in competitive racing.
B) commitment to a collaborative relationship with customers.
C) unique anti-theft electronic GPS tracer built into every frame.
D) creativity promise, guaranteeing that the color (paint job) is completely unique for each touring bike it makes.
E) "one product-one market" segmentation strategy, in which all bikes are exactly alikE.Seven Cycles is the largest custom bicycle frame builder. The company produces a broad range of road, mountain, cyclocross, tandem, touring, single speed, and commuter bikes annually, and no two bikes are exactly alike. Seven Cycles focuses its attention on each customer's unique cycling experience through optimum fit, function, performance, and comfort of his or her very own bike.