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    Exam 21: Implementing Interactive and Multichannel Marketing
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    When You View a Selection at Amazon
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When You View a Selection at Amazon

Question 160

Question 160

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought…", you are seeing the application of


A) real-time e-commerce.
B) connectivity.
C) interactive marketing.
D) personalization.
E) collaborative filtering.

Correct Answer:

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