Multiple Choice
Yahoo! allows its users to create a web page by picking the content they want (stock quotes,weather conditions,etc. ) and deciding how they want it to look (colors,themes,and layouts) .This consumer-initiated practice is an example of
A) permission marketing.
B) personalization.
C) transactional website.
D) collaborative filtering.
E) customerization.
Correct Answer:
Verified
Correct Answer:
Verified
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