Multiple Choice
Cookies refer to
A) computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website.
B) embedded programs that flash split-second subliminal messages at regular intervals.
C) benign links that direct a customer to alternate websites that might be of interest to them.
D) electronic unsolicited e-mail.
E) spyware used to secretly retrieve personal information from a person's computer.
Correct Answer:

Verified
Correct Answer:
Verified
Q13: To gauge stickiness,companies use the following formula:<br>A)Average
Q15: A recent Disney Online "M.O.M." (Mom on
Q16: Yahoo! allows its users to create a
Q17: Consumers deftly use Internet technology to seek
Q19: The growing practice of customizing not only
Q21: In the marketspace,consumers can tell marketers exactly
Q22: Recent research shows that _ of U.S.online
Q23: In terms of the online customer experience,connection
Q53: The greatest marketspace opportunity for marketers lies
Q172: The most common cross-channel shopping and buying