Multiple Choice
A geographical sales organization would NOT be the best structure if
A) a firm is trying to reduce duplication of selling effort.
B) a firm is trying to minimize travel time.
C) a firm's products or customers require specialized knowledge.
D) different buyers have similar needs.
E) there is a need to increase the number of salespersons in the salesforce
Correct Answer:
Verified
Correct Answer:
Verified
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