If a Brand Manager Wanted to Use LinkedIn to Promote

Multiple Choice

If a brand manager wanted to use LinkedIn to promote her brand, the best way would be to

A) use profiles of company employees for business-to-business image building and networking with industry-related groups.
B) monitor profiles for negative mentions of their brand.
C) create a profile for her brand.
D) try to accumulate online followers for the business.
E) buy ad space on the LinkedIn website