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An "Active Receiver" Who Is "Delighted" with the Brand Advertised

Question 9

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to her online friends about the brand is referred to as a(n) __________.


A) "expert"
B) "follower"
C) "end-receiver"
D) "traditional consumer"
E) "evangelist"

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