In Using Social Media,a Brand Manager Tries to Select and Use

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) __________ and (2) the characteristics of these visitors.

A) the availability of social network to run apps
B) the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
C) the number of users or unique visitors to the website
D) the ability of the social network to pull controversial content
E) the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches