What Is a Typical Marketing Goal for Advertising on Social

Multiple Choice

What is a typical marketing goal for advertising on social networking sites?

A) Developing cost-effective ads with a CPM of less than 50′ for every 1,000 hits.
B) Creating ads that have an immediate impact on sales.
C) Having viewers go to the advertiser's website and post it on their Facebook pages.
D) Using the cost per click performance metric to assess how many times a unique visitor purchases a product that originated from an ad on the firm's website.
E) Creating ads that appeal to all demographic groups-regardless of age, gender, ethnicity, education, or income-to maximize cost efficiency.