Multiple Choice
A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as
A) click-through rate (CTR) .
B) cost per thousand (CPM) .
C) fixed fee rate (FFR) .
D) cost per action (CPA) .
E) cost per click (CPC) .
Correct Answer:
Verified
Correct Answer:
Verified
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