A Company Paying a Set Amount to Facebook for Every

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is referred to as __________.

A) variable fee;fixed fee
B) cost per click;cost per thousand
C) fixed fee;variable fee
D) cost per thousand;cost per click
E) traditional cost;social media cost