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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Communication Is the Process of Conveying a Message to Others
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Communication Is the Process of Conveying a Message to Others

Question 3

Question 3

Multiple Choice

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,__________,a receiver,and the processes of encoding and decoding.


A) a concept
B) an offer
C) a brand
D) a slogan
E) a channel of communication

Correct Answer:

verifed

Verified

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