An Approach to Managing the Assortment of Merchandise in Which

Multiple Choice

An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other,with the objective of maximizing sales and profits in the category,is referred to as __________.

A) capacity management
B) product management
C) retail inventory management
D) category management
E) automated inventory control