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CPW (Cereals Partners Worldwide) Is a __________ Designed from the Start

Question 6

Multiple Choice

CPW (Cereals Partners Worldwide) is a __________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestle.


A) dual distribution partnership
B) multichannel distribution system
C) cooperative distribution channel
D) strategic channel alliance
E) bilateral trade cooperative

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