Multiple Choice
In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information, (2) convenience, (3) variety, and (4) __________.
A) availability
B) quality
C) brand name recognition
D) price
E) pre- or postsale services
Correct Answer:
Verified
Correct Answer:
Verified
Q48: The objective of information and logistics management
Q92: In terms of distribution, when marketing channel
Q157: Vertical integration can lead to legal prosecution
Q158: IGA and Ben Franklin variety and craft
Q163: Tiffany & Co. manufactures about half of
Q177: Customers currently link to Cisco's website to
Q220: The objective of information and logistics management
Q227: Dependability is the consistency of replenishment. This
Q231: Often companies must choose between a responsive
Q293: Which of the following statements regarding corporate