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Customer Convenience Is an Important Consideration When Choosing a Marketing

Question 224

Multiple Choice

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the __________ where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.


A) one second rule
B) three second rule
C) eight second rule
D) thirty second rule
E) sixty second rule

Correct Answer:

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