Multiple Choice
Neiman-Marcus is a retailer with whom many small manufacturers would like to be associated. Distribution with Neiman-Marcus will increase the prestige of a smaller brand. The source of Neiman-Marcus's power is its
A) economic influence.
B) expertise.
C) sought-after identification with a particular channel member.
D) legitimate rights through contracts.
E) longevity as an upscale retailer.
Correct Answer:
Verified
Correct Answer:
Verified
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