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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
  5. Question
    Within the Context of a Supply Chain, ________ Is the Ability
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Within the Context of a Supply Chain, ________ Is the Ability

Question 154

Question 154

Multiple Choice

Within the context of a supply chain, ________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.


A) quick response
B) customer service
C) distribution management
D) efficient consumer response
E) lead time

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