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The Key to Setting a Price for a Product Is

Question 155

Multiple Choice

The key to setting a price for a product is finding an approximate price level to use as a reasonable starting point. Four common approaches to selecting an approximate price level are (1) demand-oriented, (2) cost-oriented, (3) __________, and (4) competition-oriented approaches.


A) stakeholder-oriented
B) revenue-oriented
C) profit-oriented
D) distribution-oriented
E) cause-oriented

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