A Skimming Pricing Policy Is Likely to Be Most Effective

Multiple Choice

A skimming pricing policy is likely to be most effective when

A) lowering the price has only a minor effect on increasing the sales volume and reducing the unit cost.
B) consumers tend to be price sensitive.
C) it will be easier to set measurable sales unit goals.
D) a lower price will significantly lower fixed costs.
E) consumers perceive your product to be similar to other products on the market.