Penetration Pricing Refers to

Multiple Choice

Penetration pricing refers to

A) charging different prices to different buyers for goods of like grade and quality.
B) setting the highest initial price that customers really desiring the product are willing to pay.
C) setting a low initial price on a new product to appeal immediately to the mass market.
D) setting a market price for a product or product class based on a subjective feel for the competitors' prices or market price.
E) setting prices a few dollars or cents under an even number.