Multiple Choice
If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree in the same order, you pay only $89.99. When selling the two trees together for a reduced price, what pricing strategy does Stark Bros. employ?
A) product line pricing
B) prestige pricing
C) price lining
D) discount pricing
E) bundle pricing
Correct Answer:
Verified
Correct Answer:
Verified
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