Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing

Multiple Choice

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as a(n)

A) unsought product.
B) shopping product.
C) convenience product.
D) specialty product.
E) support product.