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-Figure 9-5 Above Represents the Seven Stages of the New-Product

Question 103

Multiple Choice

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 4 is the __________ stage. A) idea generation B) screening and evaluation C) business analysis D) new-product strategy development E) market testing
-Figure 9-5 above represents the seven stages of the new-product development process. Stage 4 is the __________ stage.


A) idea generation
B) screening and evaluation
C) business analysis
D) new-product strategy development
E) market testing

Correct Answer:

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