An Assessment of the "Fit" of the Proposed New Products,from

Multiple Choice

An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?

A) business analysis
B) screening and evaluation
C) new-product strategy development
D) development
E) These activities are addressed at every stage with the exception of new-product strategy development.