To Create a Market-Product Grid for Bed Pillows, the Most

Multiple Choice

To create a market-product grid for bed pillows, the most effective way to segment the market would be using

A) the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
B) the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
C) the sleeper's gender: male or female.
D) the time of sleep: day or night.
E) how the sleeper sleeps: side, back, or stomach.