Multiple Choice
Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.
A) supplier segmentation
B) demand segmentation
C) regional segmentation
D) psychographic segmentation
E) product segmentation
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Two key types of synergies are<br>A)supplier and
Q19: Nike employs a _ strategy at its
Q51: A perceptual map enables a manager to
Q55: Explain what a market-product grid is and
Q178: One marketing action that can be taken
Q207: Segmentation based on what product features are
Q208: When Ann Taylor, a well-known retailer of
Q209: College dorm residents frequently want to keep
Q212: The first step in segmenting and targeting
Q215: To effectively position a product or brand,