A Market-Product Grid Is a Framework to Relate

Multiple Choice

A market-product grid is a framework to relate

A) total estimated expenses for each product sold to each market segment.
B) total anticipated revenue for each product-market segment combination.
C) total anticipated profit for each product sold to each market segment.
D) the market segments of current buyers to relative market share compared to the largest competitor.
E) the market segments of potential buyers to products offered or potential marketing actions by an organization.