Marketing Synergies Often Come at the Expense of Product Synergies

Multiple Choice

Marketing synergies often come at the expense of product synergies because

A) product synergies are more effective for penetrating a market rather than creating one.
B) multiple market segments usually require multiple products.
C) it is easier to change a product than to completely develop a new marketing plan.
D) a single customer segment will likely require a variety of products.
E) no company can afford to do both at the same time