Differentiation Positioning Requires a Product to

Multiple Choice

Differentiation positioning requires a product to

A) emphasize unique product attributes to compete directly with competitors.
B) compete directly with competitors on similar product attributes in the same target market.
C) compete with competitors on similar product attributes but in a different market.
D) seek a less-competitive, smaller market niche in which to locate a brand.
E) develop marketing actions to move a product or brand to an ideal position.