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In the Sneaker Business, Heelys Practiced __________ Positioning When It

Question 185

Multiple Choice

In the sneaker business, Heelys practiced __________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.


A) head-to-head
B) parallel market
C) lateral
D) repositioning
E) differentiation

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