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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Filmmakers Want Movie Titles That Use the Same Factors That
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Filmmakers Want Movie Titles That Use the Same Factors That

Question 232

Question 232

Multiple Choice

Filmmakers want movie titles that use the same factors that make a good brand name.They must __________.


A) be creative
B) seem familiar
C) use alliterative techniques
D) be easy to remember
E) capture the essence of the film

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