The JDPower & Associates and Other Market Research Firms Recruit Groups

Multiple Choice

The J.D.Power & Associates and other market research firms recruit groups of consumers for __________,each of whom are paid to record all of their purchases on a regular basis.Businesses pay firms like J.D.Power for their reports that answer the question,"How many times did our customers buy our products this year compared to last year?"

A) focus groups
B) experiments
C) syndicated panels
D) syndicated data mining
E) mall intercept interviews