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    Exam 8: Marketing Research: From Customer Insights to Actions
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    The Facts and Figures Obtained by Asking People About Their
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The Facts and Figures Obtained by Asking People About Their

Question 78

Question 78

Multiple Choice

The facts and figures obtained by asking people about their attitudes,awareness,intentions,and behaviors are referred to as


A) primary data.
B) secondary data.
C) statistical inference.
D) observational data.
E) questionnaire data.

Correct Answer:

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