Marketers Are Increasingly Using Online Surveys to Collect Primary Data

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

A) response rates are higher because consumers are anonymous.
B) the quality of responses is better with online surveys than they are with personal interview surveys.
C) turnaround time from data collection to report is much quicker than with traditional methods.
D) consumers value e-mail surveys and feel highly regarded when receiving them.
E) consumers want to be helpful so they complete the survey multiple times.