Multiple Choice
Figure 8-4,Question 5
-A(n) ________ scale is a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.
A) dichotomous
B) open-ended
C) Likert
D) attitudinal
E) semantic differential
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q16: Several marketing data services provide information on
Q71: In the world of marketing,_ are ideas
Q78: The facts and figures obtained by asking
Q79: When First Western Bank sent surveys via
Q79: War Dogs is an example of a
Q88: In marketing research, sampling refers to<br>A) testing
Q110: The extraction of hidden predictive information from
Q236: Facts and figures obtained by watching, either
Q265: The principal ways to collect new or
Q272: One objective in the marketing research Jeff