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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Figure 8-4,Question 6 -A(n)________ Scale Is One in Which the Respondent Indicates the Which
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Figure 8-4,Question 6 -A(n)________ Scale Is One in Which the Respondent Indicates the Which

Question 118

Question 118

Multiple Choice

Figure 8-4,Question 6
Figure 8-4,Question 6    -A(n) ________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement. A) Likert B) attitudinal C) dichotomous D) open-ended E) semantic differential
-A(n) ________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.


A) Likert
B) attitudinal
C) dichotomous
D) open-ended
E) semantic differential

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